A Tokenized Network of Apps That Empower Their Users

Subscribe to receive updates.

Watch video

Subscribe to receive updates.

What's new

Starting with Tokenizing the Digital Media Economy

Illustration for Solving the biggest problem in social

Solving the biggest problem in social

A few platforms dominate social, and control digital media distribution. Their strength depends on millions of users creating and sharing content, but only a small fraction of the hundreds of billions in enterprise value that they have amassed flows back to those that create it.

Illustration for Solving the biggest problem in social

Decentralization aligns the network

We believe that users should transparently and programmatically earn for their contributions to a network, and have a stake in the community they are growing. Props is designed to direct network value back to the people who help it grow, better aligning stakeholders across the platform.

The Props Token is Designed to Power User Engagement Across Apps

Illustration for Solving the biggest problem in social

Open platform for
many-to-many video

First many-to-many video infrastructure, enabling VOD, video chat, linear or premium content, multi-user live streaming and more. Creators and developers drive user engagement, and get rewarded in Props.

Illustration for Solving the biggest problem in social

The Props Token

Upon launch, users will hold Props to promote content, access exclusive features, and signal status across media apps. The larger the network, the more valuable these benefits will become for users.

Illustration for Solving the biggest problem in social

A Network Built for Any User

Mainstream users need no knowledge of the underlying cryptoeconomics to enjoy and participate on the platform. They can immediately engage with content and other users. No need to jump through crypto hoops to get started.


Jake Brukhman

Founder & Managing Partner, CoinFund

“The YouNow team has a six-year track record of delivering amazing product experiences with interactive video technology. They are well-positioned to bring millions of mainstream users to a cryptocurrency-based virtual economy.“

Andy Weissman

Managing Partner, Union Square Ventures

“Props by YouNow is being led by a great team that continues to push the envelope on the intersection of video and microtransactions.“

Phil DeFranco

Online Video Creator, 6.3M followers

“I'm proud to support a digital media platform that drives value back to the people who create it. It's a long-overdue evolution in the space, and I believe Props can empower such a future. I can't wait to show the platform to my millions of forward thinking viewers.“

Join the Props Community

The First Two Apps Integrating Props

YouNow app (merged with Rize): Live video app connecting broadcasters and engaged viewers in an interactive, gamified experience, with 45 million registered users.

WTF Game Show App: New entertainment app that enables contestants to form teams connected via live video chat, and participate in a live game show with a pop-culture focus and real-time rewards.

Develop your own Props app, or add Props to your existing app

Leverage the Props infrastructure and community, and join the journey to decentralize the digital media economy. Developers will benefit from an established community of users, wallet SDKs, server-side tools that make it easier to run a blockchain-powered app, and a powerful system designed to reward contributors.

Leadership Team

Adi Sideman

Founder and CEO

Yonatan Sela

Co-founder and CBO

Eran Kalmanson


Shehab Hamad

Head of Product

Jake Branzburg

VP Content & Marketing

Candice Reeves

VP Operations

Alejandro Moreno-Paz

Director of Finance

Peter Watts

Sr. Director, Platform


Jake Brukhman

Founder & Managing Partner, CoinFund

Nick Tomaino

Founder, 1confirmation
Prev: Runa Capital, Token Summit, Coinbase

Doug Petkanics

Founder, Livepeer

Manuel Araoz

CTO Open Zeppelin, Decentraland

Jim Louderback

CEO, Vidcon

Alex Shin

Partner, #Hashed

Notable investors

  • Union Square Ventures

  • Venrock

  • Comcast Ventures

  • Chris Dixon

  • CoinFund

  • BlockTower Capital

  • Oren Zeev

  • Hashed

  • Kryptonite1

  • Casey Neistat

  • Phil Defranco

  • Nirvana Capital

  • Mind Fund

  • Notation Capital

In the Press


  • Props Announcement - ICO Summit, Zurich


  • CEO Adi Sideman speaks at NYSE


  • CoinFund | Props by YouNow Q&A


  • BlockCon interview


  • BEF Conference Presentation


Disclaimer: The external links provided on the PropsProject website under the heading “In the Press” are to websites and webpages owned and controlled by third parties. These links are provided for your convenience only and are not an endorsement by YouNow of their content. YouNow is not responsible for the content of any of these linked websites or webpages, including any inaccuracies they may contain. In addition, many details about the Props Network and Props Tokens are still in development and certain facts may have changed since the date of publication of the webpages linked under the heading “In the Press” and the videos provided on the PropsProject website under the heading “Media.”